Your Privacy Choices
Privacy Policy
Last updated: September 15, 2025
This Privacy Policy describes how Mindful Ape (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from mindfulape.co (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
We process your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (EU GDPR).
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect our rights and the rights of our users or others.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. Marketing communications are sent only with your explicit consent, which you may withdraw at any time. Transactional or service-related messages (e.g., order confirmations) may still be sent under our legitimate interests.
Cookies
We use cookies to power and improve our Site and Services. For visitors from the UK and EU, non-essential cookies (such as analytics and marketing cookies) are only placed after you have provided consent through our cookie banner. You may withdraw your consent at any time by adjusting your cookie preferences.
International Users
Please note that we may transfer, store and process your personal information outside the UK or the country you live in. Where your personal information is transferred outside the UK or EEA, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) / Addendum, unless the transfer is to a country that has been determined to provide an adequate level of protection.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. In the UK, children under the age of 13 are not permitted to provide personal information. If you are the parent or guardian of a child under this age who has provided us with personal information, please contact us to request deletion.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may lodge your complaint with your local data protection authority. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO): https://ico.org.uk/.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at olena@mindfulape.co.
For the purpose of applicable data protection laws, we are the data controller of your personal information.